Edmonton SEO Agency
Helping small businesses build their online presence
What is SEO?
Simply put, its the act of website enhancements that gives Google (and Bing, Yahoo etc..) more evidence to rank your website higher than competitors. Our SEO services cover your E-Commerce site (Shopify, WooCommerce), Blog, Company webpage. The strategy varies from case to case on the best method of ranking your website. There are three primary methods of optimizing your webpage; On-Page SEO, Off-Page SEO, Technical SEO.
We are an Edmonton SEO agency that specializes in getting your website ranked high in Google’s search engine. Aswell, getting ranked in map listings, which is essential for Local SEO. Be wary of companies that claim a “#1 ranking in 87 Days” as they use “Black Hat Seo”. Using these techniques can get your site penalised (de-ranked or removed from search listings).
All our services abide my Googles webmaster rules, also known as “White Hat SEO”.
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Content is king for optimal on-page SEO. But, more is not always better. Google is always updating its ranking algorithm to optimize the searcher’s experience. The most important thing to consider is the intent of what someone is searching for. The proof of this is the related search terms section on the bottom of the page.
Unfortunately long gone are the days of keyword stuffing, thin content (low word count, no pictures etc..). But, fortunately, with the right strategy, the search is now more targeted than ever. Meaning a perfectly crafted website can be displayed to the right customer. Heres how:
We do a full SEO audit analysis of your current sites ranked keywords. Along with each pages metadata information. Keywords have varying degrees of competition, sometimes meaning that your ideal word could be challenging to rank for. Luckily, our research extends beyond the word popularity contest.
With “latent semantic keywords” we target important relationships between terms and concepts within context. For example, if you wanted a rank for “Classic Cars” we would add words to support that search, “collectors”, “Rolls Royce”.
As mentioned previously, content is king. Taking a look at top 10 sites for various niches you will find ranking pages on average with close to ~1000 words! It can appear like a challenging task to fill a page with that much content. Smart linking (outbound and inbound), proper use of images (infographics, charts) can help flesh out your message more coherently for the user. Doing so also increases the opportunity to rank for long-tail keywords, allowing access to even more potential searchers.
How Do We Optimize Your Content?
- Content creation for your audience, not your peers
- Create shareable content (social media likes, shares)
- Scannable to cater to today’s attention span
- Link to reputable sources
- Free of spelling and grammatical errors (ranking factor)
- Increase user “dwell time” on site (ranking factor)
Off-page SEO is (as you guessed) the optimization behind the scenes of the website. Where on-page SEO is for your potential visitors, off-page is for the search engines. With link building strategies, social media marketing and social bookmarking, these search engines can get an indication of the value or authority of your website.
A high-quality website is perceived as more useful due to increased references (links) from other reputable sites. As well, when the conversation continues on platforms like Facebook, Twitter, it’s more likely to be shared among other like-minded communities. We launch effective off-page SEO campaigns with these proven tactics.
In short, link building is the process of obtaining high-quality links (from reputable sources) that direct to your site. These act as “votes” to surpass your competition. There are many ways to conduct a link building strategy. As mentioned, Google is always updating its search engine algorithm. Black hat techniques that try to trick search engines increase your chance of penalties from Google.
Digital Exhale uses white hat techniques to boost your website’s authority. Some of the methods we use:
- Guest posting
- Content marketing
- Email outreach
- Broken link building
- Social marketing campaigns
Search engines are smart. So smart that results are catered based on your current location. Making it more important than ever for businesses to capitalise on local SEO. Local SEO can launch you above the competition in rankings, by appearing in the “map pack” or have your Google My Business listing show up.
Its all about the searcher intent, and your local business can pop up the exact time and place the customer is looking for you. We optimise your website for Local SEO with these techniques:
Technical SEO focuses on how well search engine “spiders” can crawl your site index the content. There are even more factors (counting yet?) on how Google will determine your site ranking visibility. Factors such as;
- How fast does your website load
- How mobile friendly (link) is your website
- Does your website have any errors (404 pages)
- Proper XML sitemaps
We use Google made services to check website speed and mobile friendliness. Pagespeed Insights, Pingdom are tools we can use to see how fast your page loads and what may be causing it to slow down. Google is implementing a mobile-first index policy, so it is crucial your mobile version of the website tailors to it.
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